The latest issue of popular Dutch fashion magazine Jackie attempts to bring their readers into the fashion forward and no holds barred world of pop star Rihanna. Choosing to use slang as their vernacular, their article boasts that Rih Rih ‘has street cred, a ghetto ass and is the ultimate niggabitch.’ Say what now? Hearing the term ‘niggabitch‘ is a first for me considering I’ve dedicated a whole website to the education and understanding of the term ‘nigger.’ I’m not sure if editor-in-chief Eva Hoeke (the woman responsible for allowing this article to go to print) thought using ‘urban vernacular’ would better resonate with her audience. It didn’t! Actually, it shed light on some of the inherent racism being practiced at Jackie. Here’s a portion of the English translated version of the article:
“She has street cred, she has a ghetto ass and she has a golden throat. Rihanna, the good girl gone bad, is the ultimate niggabitch and displays that gladly, and for her that means: what’s on can come off. If that means she’ll be on stage half naked, then so be it. But Dutch winters aren’t like Jamaican ones, so pick a clothing style in which your daughter can resist minus ten. No to the big sunglasses and the pornheels, and yes to the tiger print, pink shizzle and everything that glitters. Now let’s hope she won’t beat anybody up at daycare.”
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