When advertisers try to ‘appeal’ to a specific audience on whom they have failed to do their research, the outcome isn’t so great. That was the case once again in a new Summer’s Eve advertisement that many are saying mixes racial stereotypes in a way that is both sexist and tasteless.
The “Summer’s Eve Hail to the V: Lady Wowza” commercial promotes a women’s cleansing product rather candidly, as do most of their commercials, but this one was a little different. In the 55 second video, a Black woman’s hand can be seen, cupped in a shape of a vagina. The talking “V,” named Lady Wowza, begins a monologue speaking to the person it is attached to.











